Local Touch, Global Reach Campaign

The latest resource produced as part of this campaign is the Media Outreach Package.  The package includes a coordinated array of media promotions designed to increase customer and community awareness of community based telecom providers.  The 30-second TV ad, 30- and 60-second radio spots, and related print ads comprise a strong base from which to launch an aggressive image/identity campaign.  Contact FRS for additional information.

The Foundation for Rural Service (FRS) developed the Community Based Telecom Provider’s Campaign, “Local Touch…Global Reach,” for the exclusive use by National Telecommunications Cooperative Association (NTCA) members.  The ongoing campaign provides NTCA members with materials that help them  position their companies as vital to the telecom and economic futures of their customers and communities. The campaign helps tell the incredible story of community based telecom providers to legislators, regulators, local and regional officials, community leaders and the general public.

Included in the Local Touch, Global Reach campaign are such resources as a 30-minute documentary entitled "Connecting Rural America:  Community Based Telecom Providers Answer the Call", radio ads, print ads, educational fact sheets, FAQ Reference Guide, door decals, logos and now, television ads.

FRS hopes that community based telecom providers will use the campaign components in a variety of mediums.  We encourage you to use the “Local Touch…Global Reach” logo on as many of your corporate materials as you wish.  However, the logo cannot be used in any format other than the one provided by FRS.  In addition, we request that the print ads only be used in the format in which they are provided.

If you have any questions or suggestions, please contact FRS … we truly value your opinion.

This ongoing awareness campaign has been generously supported over the past several years by the Rural Telephone Finance Cooperative.